Meet the Makers of Stobbi
Stobbi is a product of Giggles & You, a company founded by Abhishek and Vinayak, two brothers working side by side across vision, design, and execution to create beautiful, thoughtful products for young children. What began as a shared desire to build something meaningful has grown into a brand rooted in one clear belief: childhood deserves better than disposable, distracting, and forgettable.
Our mission is to help families create a more intelligent, beautiful, and authentic childhood experience, not only for the child, but for the home and the community around them. We believe the early years are not meant to be rushed, optimized, or outsourced. They are meant to be lived with care. The objects that surround children should support that kind of life. They should invite participation, encourage independence, and make room for connection.
We are drawn to simplicity, not as a trend, but as a design philosophy. The best children’s products do not try to do everything. They do one thing well, and they do it in a way that respects the child. Our work is shaped by everyday family moments, the quiet rhythms that form a childhood. Mealtime. Bath time. Helping in the kitchen. Reaching the sink. Finding a favorite story. We build for those small moments because those moments become the foundation of confidence and belonging.
We also believe childhood should be infused with stories, art, and beauty. Not as decoration, but as nourishment. When children engage with objects that feel soulful and inviting, their imagination wakes up. When a product becomes a character, it becomes a companion. It becomes something they return to, care for, and grow with. This is part of our approach, turning the functional into something meaningful, so that everyday life holds more wonder.
Our materials reflect our values. We prioritize natural and sustainable choices whenever possible because children learn through touch, weight, texture, and real-world sensory experience. The home should not be filled with objects designed to be replaced. It should be filled with objects designed to last, to be passed down, and to belong.
We love science, and we take it seriously. Our designs are informed by research in early childhood development, learning, and family well-being, with a focus on what supports hands-on exploration, attention, language development, and emotional security. We are not interested in creating products that entertain children for them. We want to create products that help children participate in life, deepen relationships, and build real capability. At the same time, we design with parents in mind, because supporting childhood also means supporting the adults who are carrying the day-to-day.
Giggles & You exists to bring more intention into the home. To offer families objects that feel beautiful and grounded. To create products that honor the pace of childhood, the power of story, and the deep human need for connection.